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Billboards, bus and building wraps featuring the HP TouchSmart made sure consumers were “touched” everywhere they went.
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Running of the Hands Shows
The shows were performed three times daily over the course of three days. Over 285,000 people saw the events take place.
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Before, during and after the performances, handouts were distributed encouraging recipients to text “TOUCH” to find the closest HP store locations. Over 36,889 people (27%) of those who viewed the performances interacted with a brand ambassador in
Ambassadors also did live touchscreen demos featuring images and video outtakes of the making of the “Running of the Hands” events.
Brand Ambassador Handout
Retail Finder Microsite
Retail POS
Live in-store events delivered an interactive “Touch, Spin & Win” promotional game that gave away instant prizes while demoing the product.
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Sell-In Materials
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